Sam began her career in public relations and event direction in 1989. After holding marketing positions at PBS affiliate KERA in Dallas, Rovillo Design Associates and May & Co., and Event Coordinator for the March of Dimes in Dallas and Austin, she found her way to New York in 1998 to work with one of design PR’s most notable publicists, Susan Becher, of the eponymous Susan Becher Public Relations. Sam worked with high profile clients Waterworks, Brunshwig & Fils, Jim Thompson Thai Silks and Source Perrier among others. She then moved on to award winning mid-size agency Peppercom and the highly regarded boutique lifestyle firm, Clifford Public Relations, working primarily in the hospitality, design and lifestyle space. In 2001, Sam returned to Austin and accepted a position as Event Director for the non-profit started by director Richard Linklater, Austin Film Society. Sam started working for Central Austin Management Group in 2004, working on marketing campaigns and media outreach for in-house clients Uchi, The Belmont, and Lavaca Street Bar, among others. In 2008, Sam started her agency, Cultivate PR, continuing her long standing relationship with Uchi, now known as Hai Hospitality and FBR Management. Based in her favorite city, Austin, the agency’s capabilities span public relations, marketing, events, and social media with a strong core of hospitality, design, real estate, non-profit, fitness and retail clients.